Knowledge Center
Bridging the Gap: Kisan Manch Facilitating Direct Connections Between Vegetable Farmers and Big Retailers
In the heart of India’s agricultural landscape the toil of farmers sustains millions, a quiet revolution is taking place. In an effort to empower vegetable farmers and ensure they receive fair returns for their hard work, organizations like Kisan Manch are pioneering innovative solutions to connect farmers directly with big retailers. This direct linkage is not only transforming the traditional supply chain but also creating opportunities for mutual benefit and sustainable growth.
For years, small-scale vegetable farmers have grappled with numerous challenges in the market ecosystem. Middlemen, transportation costs, and market fluctuations often eat into their profits, leaving them at the mercy of volatile market dynamics. In this scenario, the role of Kisan Manch, a platform dedicated to the welfare of farmers, becomes invaluable.